LA VISIÓN

I was tasked with reimagining an innovative product, rebranding it and bringing it to life using code. Committed to creating a brand which exuded both luxury and warmth, I built an experience that feels both high-end and inviting. Every interaction, from user interface to visual aesthetics, was designed to engage, inspire, and elevate the product, creating a brand experience that is as memorable as it is refined.

Brand concept

At a glance, I wanted LA VISIÓN to come across as dynamic and innovative but deeply human. This is reflected the design choices made. The brand colours are monochrome to signify innovation and futurism, with peach and pink hues and earth tones to portray a consideration for its users and a connectivity to nature.